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Permalink Reply by Jo Irvine on February 8, 2011 at 4:52am

Perhaps trying to 'sell' mediation as a product isn't the best way to make meditation 'sticky'. Of course, mediation services can be sold and marketed but what might be a better way to address this is how to change the attitude that mediation is not necessary in a given situation. Maybe it's not about selling the product in itself as the best, cheapest and most effective but rather as something so necessary (like car insurance when you buy a car) for a conflict or possible conflict to reach the best outcome - a peaceful agreement between two parties.

Moreover, perhaps it can be 'sold' as an intelligent option is, like insurance, but instead of it being post-conflict - you've bought a new car, now you need insurance, it could be - you may need mediation services and expertise because of the field you work in, let's come up with an agreement where I can help you to prevent and solve any conflicts that arise. Knowing that you have a mediatation expert on call rather than have to look up the phone book for the best, cheapest and most effective when the situation arises could be a different option. so rather than words or images as sticky, the approach is more 'sticky'. This is not quite the same style of 'stickiness' as in the book, but 'stickiness' in the sense that you gain more trust from your client and perhaps more loyalty and therefore more work? Let me know what you think, this may not be a good option for America, I am speaking as Scot living in Spain so maybe there are cultural aspects that I haven't considered!