Mystery shopping can help companies avoid conflict - and negative customer experiences - before it becomes an issue. If you've ever found yourself wondering if mystery shopping is too good to be true, join us in a discussion with Rich Bradley, MSPA-NA Board President to learn the facts. Rich Bradley will explain what mystery shopping is, what it is not, how to avoid scams, and how a business can benefit from measuring their customer experience.

Rich Bradley leads the day-to-day functions and operations as Chief Operating Officer and General Counsel for one of Orlando’s premier public relations and marketing firms, Todd Persons Communications. He also serves as the Board President of the MSPA, North America, the largest customer experience trade association in the Western Hemisphere.

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