Even if you HATE apologizing (like I do),  “I’m sorry” are two of the most important words you’ll ever say. Or are they?

Turns out, it’s HOW you say, “I’m sorry” that matters, not the words themselves. I mean, how many times have you heard, “I’m sorry you feel that way” or “I’m sorry you don’t understand.” And my personal favorite, “I’m sorry you can’t take a joke.”

Those “pseudo” apologies don’t count.

Instead, try using these five key attributes when apologizing, courtesy of Dr. Jamie Williamson who wrote about apologies for the Huffington Post:

1. Be earnest and sincere, and not rushed.
2. Acknowledge specifically what you did wrong and state that you take responsibility.
3. Explain what happened, but do not offer excuses. An excuse negates the apology.
4. Offer to make amends or promise to change.
5. Ask for forgiveness.

Try these strategies, and see if your apologies are more effective – and whatever you do, don’t use “pseudo” apologies ever again!

Britt