Neil Patel- I won’t lie. I was nervous when I walked into the conference room.

I was facing some very powerful people. There was a lot of money at stake. The conversation we were about to have was going to climax in millions of dollars being signed over.

Or not. It all depended on how I performed. I breathed a calming breath, took my seat in the plush leather chair, and the game began.

Some people love negotiation Some people loathe it. Some people simply do it. But few people have a clearly defined strategy when they walk into a negotiation. They are simply there to show up, get it over with, and hopefully win the deal.

That’s not the way to successfully negotiate.

If you want to gain the upper hand at negotiation, there is an art and science.

Read more from Forbes.com [here].